REAL VALUE TRAVEL RETAIL & DISTRIBUTION

'You wanna carry
some memories
from Africa'

TRAVEL RETAIL BRANDS

Africa Duty Free - Luxury store

Africa Best Buy - Best value brands

Private label - Custom branded

RETAIL CONCEPTS

Shop in Shop

Own stores

Online shopping Click & Collect

DISTRIBUTION

Local & Regional 

Southern & East Africa

Duty free & duty paid

PRODUCT CATEGORIES

woman fashion accessories

FASHION EYEWEAR

Opening up east and southern Africa 

Our commitment to delivering Real Value Travel Retail to complex and untapped duty-free locations and outlets, complemented by our locally tailored DutyFree website & shop in shop fullfilment serves as the cornerstone of our operational success.

We manage sourcing (including distribution licenses), branding, supply, and fulfillment. In addition to operating our own (pilot) stores, we distribute products and provide services to independent shop owners, offering a comprehensive range of DutyFree distribution and logistical services, efficient store management, and flexible shop-in-shop solutions. For existing shop-owners, we offer an efficiently managed supply chain to foster brand growth and development.



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We Do Justice To Your Product

We actively invest in collaborations with existing store owners, brands, and distributors, collectively expanding our presence and growth across 26 countries in east and southern Africa and the Indian Ocean. Our foundation is firmly established on an unwavering commitment to our valued suppliers, brand owners, clients, retailers, and distributors. Duty-free, local, and regional retail, branding, and distribution are integral components of ADF's operations in untapped markets across Africa. We firmly believe that our 20 years of expertise, pioneering in these areas, combined with our collaborative approach as your partner, can enhance your retail operations & growth for Africa and the Indian Ocean.


AFRICA DUTY FREE

Africa Duty Free aims to line up suppliers and open up a distribution point and duty free store capability that supports, trains and works in conjunction with direct suppliers, keeping pricing and positioning strategies aligned.

Suppliers get access to a new, quality operational infrastructure in African duty free, connecting to African customers with aspiring lifestyles who can grow brands through sales.

  • Market appropriate branding and service (African consumer focused)
  • More sales: speed up turnaround time with realistic pricing Consumer’s Win – Real value travel retail
GET IN TOUCH

We exclusively operate in duty free at airports, harbours, downtown, diplomatic and border stores. Our two concepts consist of own stores and shop-in-shop solutions. Online DutyFree Shopping - click & collect via www.africabestbuy.com

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WITH AFRICA DUTY FREE

'Being happy never goes out of style'


CURRENT SITUATION IN AFRICAN DUTY FREE MARKET

Unlike the global norm, Africa's travel retail industry presents distinct characteristics. In roughly 70% of DutyFree locations, 'duty-free' prices tend to be higher than those available in local retail. Throughout the continent, there is a promising opportunity for enhancing retail environments. As African consumers travel more frequently, they increasingly recognize that travel retail should not only offer excellent value but also provide a pleasant experience with a comprehensive product selection.

The benchmark for this experience is set by major hubs such as Johannesburg, Dubai, Amsterdam Schiphol, Paris Charles de Gaulle, Brussels and London Heathrow, which serve as primary transit points for African destinations. This has led to a growing demand within the African market to reach the same level of quality and service as the rest of the world. ADF provides added value by addressing this gap through offering services to Duty Free environment, like shop-in-shop and retail management together with a real-value travel offering !'

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OUR SHOPS

Airports

Downtown

Borders

Online